More and more, I hear entrepreneurs saying that their marketing efforts are failing. They complain that their advertising on social media, newspapers, or magazines is not making enough to cover what it costs them.
Probably the problem is that they don’t follow the basics of marketing. Even though new platforms and new channels and tools are on the rise, the people targeted (i.e. your customers) haven’t changed that much.
Whether they are millennials or baby boomers, the purchasing concepts that applied in the 1960s remain relevant today. What has changed is that customers now have the world at their fingertips.
In this article, we are going to learn about 7 key points you need to know about Marketing.
Fundamental Of Marketing
First of all, we have to know what is the definition of marketing?
What is Marketing?
It is a discipline that aims to analyze and influence the needs of consumers to adapt the offer and develop sales.
Laws of Marketing
Marketing is not based on creativity it is based on science. Many Marketers think that making great or catchy creatives or well creative slogans is Marketing but they are wrong.
Marketing aims to study the needs, expectations, and behavior of consumers to offer them suitable products or services.
Marketing is a set of actions carried out on a product. This product can be tangible or intangible (idea, services, etc.). Its objective is to market it on the market under optimal conditions to meet the needs of demand. Concretely, it is all the steps taken by the marketer to encourage consumers to buy or adopt the products of the producers.
Marketing is about communicating with the people who are relevant users of your product.
Marketing is not just showing your products to people it’s all about branding. You have to capture your position in the mind of consumers.
Why Learn Marketing?
It is often thought that marketing is only related to the world of business and commerce, but such a notion can be integrated into personal life to help improve it.
The marketing has followers but also people who are against it. The latter believe that marketing is unhealthy and that it is a means of manipulation, while the former think that it is a brilliant tool.
Then some remain indifferent to this concept. And yet, several reasons can lead people to integrate marketing into different aspects of life. Besides, everyone uses marketing but without paying attention to it.
Contrary to popular belief, marketing isn’t all about getting people to buy products or services that you don’t necessarily need at high prices.
Marketing is a technique and art of knowing how to sell and know how to sell yourself. However, we all need to know how to sell to rent an apartment and convince the owner that we are responsible and trustworthy people who will know how to take care of their property.
Or to apply for a position and prove to the employer that you are the right person for the position to be filled. It is ultimately about using marketing.
Other situations lead people to do marketing, such as connecting with the young lady of their choice.
You have to convince her by showing herself on her best day and convince her that she will benefit from taking an interest in you. Therefore we all practice marketing daily.
Besides, some people master marketing and it is what contributes to the success of their life. While others refuse to learn marketing, when it may be relevant and serve their interests.
It is especially amazing to see some people who are good at marketing but cannot find a job.
While others are less talented in this field and more easily find the job of their dreams. It must be said that some are naturally good at marketing, while others are less good.
Learning marketing helps develop self-confidence and master the tools and techniques to better sell. It is also a way to prove to the other that you are someone interesting and worth it.
By learning marketing and its techniques, you can get a job, find an apartment, invite people or acquaintances to a party, etc. In conclusion, marketing can turn a life upside down.
Excellent Marketing is directly proportional to excellent communication.
Communication is not about speaking fluent English it is just to convince people through your words. It Doesn’t matter you are speaking in which language if you transfer your thoughts effectively then you are a good marketer.
The best way to improve your communication skills is to think in English. If you start thinking in English you will become habitual of thinking and then speaking in English.
Digital vs Traditional Marketing
Traditional marketing: what to remember
Traditional marketing is a technique that consists of using the media such as radio, television, newspapers, or written press… and advertising posters to disseminate one’s message and present one’s product/service. The principle of traditional marketing is for a company to go to the consumer: it is outbound marketing or outbound marketing. Here are some advantages and disadvantages of this classic marketing.
- The use of viable and quality supports
- Consumer targeting is much more local
- Message transmission is quick and easy
- Very high costs
- Difficulty measuring ROI or return on investment
- The dissemination of the message is limited to a well-defined geographical framework
- Traditional marketing is selective and therefore not accessible to everyone
- Interaction with unidirectional target
Digital marketing: a new vision of marketing
Digital marketing is a new form of marketing that uses multiple digital media to deliver a message. It is carried out via the internet and through the use of media such as social networks, blogs, websites, emailing, etc. Unlike traditional marketing which has the principle of going to the consumer or outbound marketing, marketing digital rather attracts customers by the quality of the content produced, hence inbound marketing or inbound marketing.
- Very low cost of marketing campaigns
- Two-way advertiser/client or target interaction
- Possibility of measuring your ROI or return on investment
- The virality of digital media
- Efficient, fast, and long-term ad delivery
- Possibility to adjust the digital strategy throughout the campaign
- Audience accessible to all and at any time
- Campaign tracking requires more time
- Web marketing requires more skills
Traditional Marketing vs Digital Marketing: Conclusion
Traditional marketing presents some interesting strengths for an effective marketing strategy but is very limited because of the social changes observed. It is very expensive, less accessible and the target cannot interact with the brand to collect certain information on the product. Unlike traditional marketing, digital marketing offers excellent value for money. In addition to being accessible to all types of business, digital offers an important consumer market.
In addition, the brand/customer relationship is more humanistic, because customers can have precise answers about a service or a product. In addition, digital marketing is more viral due to the relevance of its various communication media (social media, website, etc.). To be honest, the web marketing strategy is more relevant than a traditional marketing strategy in terms of return on investment.
The choice between traditional marketing and digital marketing must be made according to the objectives to be achieved. For more efficiency and virality of your marketing strategy, opt instead for web marketing.
The CATT Marketing Funnel
If you want to get excellent results in Marketing Learn This CATT Marketing Funnel & Framework Given by Deepak Kanakraju Sir.
Here, n Belongs to a niche. Niche is the main thing on which your whole marketing is dependent. Your Niche is Directly proportional to your Success.
[C] belongs to content. Create more and more Content in your niche which helps you to connect to your audience. Content can be an article, video, infographics, webinars, etc.
[A] belongs to Attention. You can capture the attention of people by sharing your content on social media, Using Paid Ads and Referrals.
[T] belongs to Trust. Trust is the important thing that can help you grow consistently in your niche. Building Trust will help you to get connected and become a Brand.
[T] belongs to Transactions. When you follow the above three frameworks of marketing then automatically transactions occur for your product.
Integrated Digital Marketing
Integrated digital marketing is the marketing that allows to connect or integrate all the channels of marketing.
Many people create content but not getting the proper result, many people sending emails but still not getting conversions so due to this new concept Integrated Digital Marketing Occur using this we can connect multiple marketing channels.
channels of integrated Digital marketing
- Email Marketing
- Display Advertising
- PPC Advertising
- Content Marketing
- Search Engine Marketing(SEO)
- Social Media Marketing (SMM)
- Affiliate Marketing
- Online Public relations
I know you probably have your definition of personal branding, but I want to make sure we’re on the same page before starting this guide! First, let’s start with what personal branding is not … Personal branding is NOT just your online reputation.
Personal branding is NOT just a logo or a visual identity. Personal branding is NOT just an Instagram account or a YouTube channel.
The best definition I’ve heard about personal branding is from Jeff Bezos, CEO of Amazon: “your brand is what others say about you when you’re not around”.
Personal Branding is created by building a mass trust by a person day to day activities
So here we discuss 7 key points about Marketing that I learned from Digital Deepak.