If you work in digital marketing, the challenge of finding a job very often involves putting your own skills into practice to promote your profile. Whether you are a social media expert, SEO expert or specialized in content marketing, you will have to work on your personal branding in order to better sell your skills. The more you manage to get recognized, the more you can aspire to better positions.
So how do you put your profile and skills forward and become the benchmark in digital marketing? Here are 10 tips that you must absolutely follow to become a recognized expert in your field of expertise!
1. Update your CV every year
To stay on top of Digital Marketing, it’s important to update your CV every year. Headhunters are very fond of the A4 CV format (21 x 29.7 cm), which is easily printable. If you have prepared a resume template in advance, you can customize it and share it via email with just a few clicks.
If you have a rare and very dynamic marketing profile, you risk being chased away by recruiters on a regular basis. By making your CV available, you make it easier for business leaders, marketing directors, and potential recruiters to read your skills. The CV, therefore, becomes an essential promotional tool for your profile.
2. Specialize in a specific skill or sector
This advice can also be applied to other functions but is very suitable for positions in digital marketing. In order to best work on your skills, it is very useful to specialize in a specific segment such as e-mailing, influencer marketing, or online advertising. Some marketing professionals, for their part, choose to specialize in a specific sector of activity or in a type of business (online sales, start-ups, BtoB or BtoC companies, etc.). Thanks to these strategic choices, you will be more easily recognized to occupy positions of responsibility and participate in the strategy of major brands.
3. Carry out an in-depth watch
To work in Digital Marketing, it is essential to carry out an in-depth watch on new practices as well as on communication trends. A new social network, news that makes the buzz … your whole environment will be able to play on your way of communicating. In order to be seen as a benchmark within your company and your network, you need to keep up to date with all these new things. Thus, you can be proactive and your colleagues will appreciate you for your ideas and your sharp mind.
4. Learn about new marketing tools
In digital marketing, many tools are essential. Even if you do not use them directly, it is better to know them to define an effective marketing strategy or to manage competent people in an operational segment.
Among the referent tools in web marketing, we can mention those of web analytics such as Google Analytics, Google Tag Manager, or Tag Commander. We can also cite the main advertising agencies such as Google Ads, Facebook Ads, or Linkedin Ads for example. Finally, DTP tools are essential to achieve quality graphic creations. For this, there is the Adobe suite, which is the most used in the professional environment with Photoshop, Illustrator, or Indesign. Other more specialized tools can also be useful. In fact, the more tools you master, the more you will be able to work with a marketing team, and the better you will understand each other’s issues.
5. Expand your network
By expanding your professional network, you have the opportunity to share with your peers. You can also compare your marketing practices with other companies, find new business partners … If you work specifically around Press Relations or Public Relations, your personal and professional network is your goodwill. From then on, thanks to a good address book, many doors will open to you.
In addition, your network will help you immensely if you are looking for a new professional opportunity.
Your network can also be showcased on the internet thanks to platforms such as Twitter, Facebook or even Medium. LinkedIn is notably a reference for professionals and digital marketing profiles are no exception. On LinkedIn, you can share your skills and participate in discussions around your expertise. With this, you can quickly get lots of likes and comments, and maybe become an influencer in your core business. This ability to speak up and the professional audience is highly appreciated today in marketing. Of course, there is a long way to go before being recognized as a must-have expert, but it can get your career off the ground!
Likewise, to share your expertise on social media, there are different formats that are very relevant. There are of course publications on LinkedIn, but also stories on Facebook, Instagram, YouTube tutorials or podcasts which have been very popular in recent years. A new network of audio publications has just been created under the name ClubHouse.
7. Create your own website
In order to showcase your skills, you can also create a website in your name like mayur-sharma.com. This allows you in particular to promote your expertise and work on your SEO on Google. If you manage to position yourself in the first results of the famous search engine on one or more specific keywords related to your profile, your visibility will increase. Creating a website is also a good way to promote your expert marketing services if you decide to start your business.
8. Improve your level of English
In digital marketing as in many other professions, knowledge of English is essential in order to use certain tools that are only available in English or simply to discuss with colleagues who work in another country. Your fluency in English, both written and spoken, will therefore help you develop more quickly within your company. Thanks to your level, you can also aspire to higher positions and give an international dimension to your career.
9. Take part in events
Whether it’s small events (also called afterworks or meet-ups) or large trade fairs, there are many unmissable events in the Marketing sector to stay abreast of all the news relating to your skills or to your activity. It is therefore opportune to attend these events. Especially since you can also meet many service companies there who are present to offer their tools or their expertise. This can be of particular use to you if you are looking for providers.
Once you are recognized for your marketing skills, you will most likely be invited to speak at conferences. Thanks to these interventions, your profile will grow. You can be quoted on Twitter for example, and develop your personal audience or that of your company.
10. Carefully select the companies you work for
In order to consolidate your professional career, you can evolve more quickly by working for large groups or, for small companies which have had great success. Recruiters tend to find it more difficult to get into certain well-known companies. Likewise, recruiters will give you credit for helping grow a small start-up. Thanks to an exceptional career, you give a lot of value to your skills and your progress more quickly to positions of responsibility. Conversely, if you do not want to “make a career”, you can work in the company of your choice in a position with less responsibility. In particular, this facilitates the balance between professional and private life.